RICARDO ADRIANZA

PARTNER, MAZARS IN VENEZUELA

“It is essential to involve employees from all areas of operational management of the business, and regularly disseminate standards...

Do you think there is an economic benefit, for online retailers becoming and/or remaining ethical?

Absolutely. To create lasting and profitable businesses, the ethical factor is indispensable in the management of the business of online retailers. This implies that one of the first tasks to be carried out is to manage an adequate reputation and develop specific controls to mitigate the risks

of exposure and effectiveness in the service.

What are some of the main ethical issues businesses have to deal with in ecommerce that you see in Venezuela particularly?
 

Despite the many advantages that electronic business can offer, even in today‘s Venezuela, I would say that the main problem faced in our country is related to the feeling of insecurity inherent in this type of transaction. The presence of electronic fraud has been frequent in recent years, mainly through messages that pretend to be sent by banks or financial institutions. Hence the importance of using secure and reputable online platforms.


What would you say are the opportunities and challenges for businesses to apply ethics in their online trading, generally and more specifically for Venezuela?

The application of business ethics in ecommerce operations is key to establishing a communication channel with customers and achieving the necessary interaction that generates trust. Many opportunities are generated on this principle, as it is an essential element in the equation.

Also, under the current economic environment, the creation of digital companies with adequate and proven controls, and of good reputation, improves the positioning of the company by allowing to cultivate a credible brand in the market, in addition to the competitive advantages for being able to do without the physical space. The main challenge would be to generate the necessary trust to encourage the local population to use electronic commerce as a reliable source in the purchase of goods.

 

How do companies and organisations manage ethical issues to protect their ecommerce privacy, security, trust and intellectual property?
 

To manage ethical issues and ensure the protection of privacy, security, trust and intellectual property of ecommerce, you must undoubtedly have a solid risk management structure, supported by policies, procedures and internal controls that include best practices. To consolidate this structure, it is essential to involve employees from all areas of operational management of the business, and regularly disseminate standards, codes and rules of conduct and coordinate training to promote and strengthen the ethical culture in the company. Undoubtedly, all these measures will result in the quality and credibility of the service, the consolidation of the brand and its consequent growth.
 

“The main problem faced in our country is related to the feeling of insecurity inherent in this type of transaction..”